What I’m about to say in this post, might challenge a few very popular business model beliefs. It might even challenge yours. But before you get all up in arms, know that it’s my hope, however, to challenge these models for what I strongly believe to be for the better.
Are you ready? Here it is…
I’m tired of the “professional voice”.
We all know it. It’s that unspoken rule that every business should behave, but more importantly talk, a certain way towards it’s customers. The idea that, if you want to come across as a real professional and sell your product, you need to essentially talk like a Harvard professor, look like a politician and have the motive of a conman. You need to be cool, calm, collected and aloof. On a level above your customer because, after all, you are the professional.
Don’t get me wrong – I agree that appearances are everything and a businessman should conduct himself with a professional grace. But when it all boils down to just your business? That I don’t agree with.
Cause let’s be honest: it’s dry. It’s cliché. It’s boring.
Because every other business out there is doing the exact same thing.
You know what I mean: those same old lines every business throws out there over why “their product is better” and that “they’re the more ‘professional’ business”, in the same dry, uninterested tone.
But wait a second!
Since when did we start making a distinction between our customers, and the people we interact with on a daily basis? Since when did we start treating people differently the moment money is involved?
As a consumer myself, I can personally attest to the dramatic difference I see when businesses drop the whole “professionalism” act, and just engage their customers. Relate to them on a personal level – like a friend, helping a friend. Address them as an equal – whether online or through brochures – with an intimate language, as if talking face to face with someone you’ve know for years.
You know your business, your product, is unique. You know it stands out from the rest of the market.
My challenge to you is to act like it!
Be real, be open, with your customers – frank, if you have to. Honesty on what’s best, not what will give you the most profit, is refreshing. Listening to them and their problems, even if it’s not directly related to your business, can work miracles! Joke around. Make them laugh. Be happy! Share the passion you have for your business, and let them know the joy they are, as your customers, to you.
Finding a business that is not afraid to truly serve it’s customers, as people above merely consumers, is so rare. And as a potential customer, seeing that reflected in your business instantly sets you out from amongst the rabble.
So please. Drop the act. Lose the professional tone. We consumers are tired of hearing the same old mantra, over and over again.
I promise you can still be a professional, and a wicked salesman, by being humbly human at the same time.
Your sales might even thank you for it.